Acercreativity goes live with innovation and innovation

Last September, the Acer corporate website was significantly revised to provide a more interactive experience for its visitors. It was redesigned around a highly user-centric architecture and around a clear layout in order to drive visitors towards their ideal computing solution based on their user profile. Acer has focused on online communication to create an
immediate and effective point of contact between itself and its visitors. These changes reflect Acer’s attention to the evolving needs of its growing number of customers and its dedication to providing solutions that make technology immediately accessible for its customers. Following the new communication strategy, Acer has built several dedicated info-points into its homepage that highlight special initiatives such as the launch of the new industrial notebook design.

In the past few days, Acer chose a surprising way to create momentum and expectations: a blackout splash page temporarily shaded all EMEA website home pages for 5 seconds, inviting visitors to come back and discover the new notebook design. From 30th April, the blackout page counted down the days to the official launch, reminding visitors to save the date.

From the 4th May onwards, a banner on all EMEA websites will invite guests to click and enter the new ID minisites, taking users to a dedicated destination pages that will further explain the new notebook design, both Gemstone and ProFile concepts.