Change is the only constant in business
Change is the only constant in business. The invention of technology is endless.
The mostimportant issue that an inventor should face is how to shape his invention for tangible rewards.
Pure creativity alone does not guarantee successful products. Industrial product design should follow a design principle that leads to a streamlined design without unnecessary clutter, enabling the user to use the product with maximum productivity and minimal
fuss. To achieve this, Acer commissioned an in-depth global market research project to study both user experience and insight, aimed at understanding what customers look for in a notebook: a discreet and agile form with soft, inviting curves like a very personal belonging, and matching this knowledge with the physical constraints of technical design, that’s to say the internal design of the notebook. Only by looking at both the interior and exterior was. Acer was able to arrive at the new ProFile design theme, centred on simplicity, portability and lightweight mobility. The underlying character of the ProFile design conveys a sense of self-assurance and innate ability with deep black tones that complement both home and business environments.



